TY  - BOOK
AU  - Maibach,Edward
AU  - Parrott,Roxanne
TI  - Designing health messages: approaches from communication theory and public health practice 
SN  - 0803953976
AV  - RA440.5 .D46 1995
U1  - 362.1/014 20
PY  - 1995///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media in health education
KW  - Health promotion
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0655/94040646-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/94040646-t.html
ER  -