TY  - BOOK
AU  - Simmons,Robert E.
TI  - Communication campaign management: a systems approach 
SN  - 0801304040
AV  - HM263 .S517 1990
U1  - 659/.068 20
PY  - 1990///
CY  - New York
PB  - Longman
KW  - Publicity
KW  - United States
KW  - Management
N1  - Includes bibliographical references
ER  -