TY  - BOOK
AU  - Backer,Thomas E.
AU  - Rogers,Everett M.
AU  - Sopory,Pradeep
TI  - Designing health communication campaigns: what works? 
SN  - 0803943318
AV  - RA440.55 .B33 1992
U1  - 362.1/014 20
PY  - 1992///
CY  - Newbury Park, Calif.
PB  - Sage
KW  - Mass media in health education
KW  - Communication in medicine
N1  - Includes bibliographical references (p. 177-179)
UR  - http://www.loc.gov/catdir/enhancements/fy0655/92006165-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/92006165-t.html
ER  -