TY  - BOOK
AU  - Brown,Rob
TI  - Public relations and the social web: using social media and Web 2.0 in communications 
SN  - 9780749455071
AV  - HM1221 .B765 2009
U1  - 659.20285/4678 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Internet in public relations
N1  - Includes index; Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2008049603-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2008049603-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1004/2008049603-t.html
ER  -