Public relations and the social web : using social media and Web 2.0 in communications - Brown, Rob. (London ; Philadelphia : Kogan Page, 2009)
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
Includes index.
Keywords: Public relations; Internet in public relations