Market rebels : how activists make or break radical innovations - Rao, Hayagreeva, 1959- (Princeton : Princeton University Press, 2009)
From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists.
Includes bibliographical references (p. [181]-195) and index.
Keywords: Social movements; Social action; Social change; Capitalism -- Social aspects