Public relations cases - Hayes, Darrell C.; Hendrix, Jerry A.; Kumar, Pallavi D. (Boston, MA : Wadsworth/Cengage Learning, 2013)
Rev. ed. of: Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. 8th ed. c2010.
Jerry A. Hendrix appears as the first named author in the earlier eds.
Includes bibliographical references and index.
Keywords: Public relations -- United States -- Case studies; Publicity -- Case studies