TY  - BOOK
AU  - MUTURI, D.
TI  - Branding is not just about the name
PY  - 2014///
CY  - Nairobi
PB  - Kenya Institute of Management
KW  - Brands
KW  - Branding
KW  - Marketing
KW  - products
KW  - services
KW  - business
ER  -