TY  - BOOK
AU  - Webster,James G.
AU  - Phalen,Patricia F.
AU  - Lichty,Lawrence Wilson
TI  - Ratings analysis: the theory and practice of audience research 
SN  - 0805854096 (c. : alk. paper)
AV  - HE8700.65 .W42 2006
U1  - 384.54/4 23
PY  - 2006///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Television programs
KW  - Rating
KW  - Methodology
KW  - Television viewers
KW  - Radio programs
KW  - Radio audiences
N1  - Includes bibliographical references (p. 287-301) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005040071-t.html
ER  -