TY  - BOOK
AU  - Radtke,Janel M.
TI  - Strategic communications for nonprofit organizations: seven steps to creating a successful plan 
SN  - 0471174645 (alk. paper)
AV  - HF5415 .R239 1998
U1  - 658.8/02 21
PY  - 1998///
CY  - New York
PB  - Wiley
KW  - Nonprofit organizations
KW  - Marketing
KW  - Planning
KW  - Advocacy advertising
KW  - Institutional advertising
N1  - Includes bibliographical references (p. 221-224) and index
UR  - http://www.loc.gov/catdir/bios/wiley041/97032850.html
UR  - http://www.loc.gov/catdir/description/wiley031/97032850.html
UR  - http://www.loc.gov/catdir/toc/onix01/97032850.html
ER  -