TY - BOOK AU - Clarke,Peter TI - New models for mass communication research T2 - Sage annual reviews of communication research, SN - 0803902018 AV - P91 .C53 U1 - 001.5 PY - 1973///] CY - Beverly Hills PB - Sage Publications KW - Communication KW - Research KW - Methodology KW - Mass media N1 - Half title: New models for communications research; Includes bibliographies ER -