TY  - BOOK
AU  - Einstein,Mara
TI  - Brands of faith: marketing religion in a commercial age 
T2  - Religion, media and culture series
SN  - 9780415409773 (pbk. : alk. paper)
AV  - BV652.23 .E5 2008
U1  - 306.6 22
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Church marketing
KW  - Religious institutions
KW  - Marketing
N1  - Includes bibliographical references (p. [211]-235) and index; The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
UR  - http://www.loc.gov/catdir/toc/ecip0714/2007012061.html
ER  -