Brands of faith : marketing religion in a commercial age - Einstein, Mara. (London ; New York : Routledge, 2008)
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
Includes bibliographical references (p. [211]-235) and index.
Keywords: Church marketing; Religious institutions -- Marketing