Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry - Taylor, Alex, 1945- (New Haven [Conn.] : Yale University Press, 2010)
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
Includes index.
Keywords: General Motors Corporation -- Management; Automobile industry and trade -- Michigan -- Detroit -- History; Bankruptcy -- Michigan -- Detroit -- History