TY  - BOOK
AU  - Holtz,Shel
TI  - Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more! 
SN  - 0814471528 (pbk.)
AV  - HD59 .H5 2002
U1  - 659.2/0285/4678 21
PY  - 2002///
CY  - New York
PB  - American Management Association
KW  - Internet in public relations
N1  - Includes bibliographical references (p. 400-402) and index; A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts
ER  -