TY  - BOOK
AU  - Anderson,James A.
TI  - Media research methods :understanding metric and interpretive approaches
SN  - 9781412999564 (pbk.)
AV  - P91.3 .A58 2012
U1  - 302.2301 22
PY  - 2012///
CY  - Los Angeles, Calif.
PB  - SAGE Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 418-426) and index; Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing
ER  -