Media research methods :understanding metric and interpretive approaches - Anderson, James A. (Los Angeles, Calif. : SAGE Publications, 2012)
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
Includes bibliographical references (p. 418-426) and index.
Keywords: Mass media -- Research -- Methodology