How to do media and cultural studies - Stokes, Jane C. (Los Angeles, Calif. : SAGE, 2013)
Thinking, theory and practice. How do we know anything about anthing? -- Wy do we do media and cultural studies? -- Methods of analysis. Getting started -- Researching industries : studying the institutions and producers of media and culture -- Researching texts : approaches to analysing media and cultural content -- Researching audiences : who uses media and culture? -- Presenting your work. Getting finished.
Previous ed.: 2003.
Includes bibliographical references (p.[226]-242) and index.
Keywords: Mass media -- Research -- Methodology; Culture -- Research -- Methodology