Advocacy :championing ideas & influencing others - Daly, John A. (John Augustine), 1952- (New Haven : Yale University Press, 2011)
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Includes bibliographical references and index.
Keywords: Branding (Marketing); Social interaction; Communication in marketing