TY - BOOK AU - PRAHALAD, C.K. & Ramaswamy, Venkat TI - The future of competition; Co-creating unique value with customers SN - 9781578519538 AV - HD 41 .P73 2004 PY - 2004/// CY - Boston PB - Harvard Business School Press KW - 1. Competition 2. Customer relations 3. Customer services 4. Strategic planning 5. Economic value added 6. Success in business l.Ramaswamy, Venkat ll.Title ER -