TY  - BOOK
AU  - Kotler, Philip
TI  - Lateral Marketing: New Techniques for Finding Breakthrough Ideas
AV  - HF5415 .13 .K87 2003
PY  - 2003///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Library of Congress
KW  - Marketing--Management
ER  -