TY  - BOOK
AU  - LONDON, Ted
AU  - London,Ted
AU  - Hart,Stuart L.
TI  - Next generation business strategies for the base of the pyramid: new approaches for building mutual value 
SN  - 9780137047895 (hardback : alk. paper)
AV  - HD60 .N49 2010
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Social responsibility of business
KW  - Strategic planning
KW  - Small business
KW  - Management
KW  - Organizational effectiveness
ER  -