TY  - BOOK
AU  - SYLVIE, George...[et al]
AU  - Sylvie,George
TI  - Media management: a casebook approach 
SN  - 9780805861976 (pbk.)
AV  - P 96 .M34 2008
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Mass media
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. [383]-404) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007035427-d.html
UR  - http://www.loc.gov/catdir/toc/ecip0726/2007035427.html
ER  -