The McGraw-Hill 36-hour course : online marketing - THOMAS, Lorrie (New York : McGraw-Hill, 2011)
Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing.
Includes index.
Keywords: Internet marketing