TY - BOOK AU - KERPEN,Dave TI - Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) SN - 9780071762342 (pbk. : alk. paper) AV - HF 5415.12 .K425 2011 PY - 2011/// CY - New York PB - McGraw-Hill KW - Internet marketing KW - Online social networks KW - Social media KW - Economic aspects KW - Customer relations KW - Branding (Marketing) ER -