TY  - BOOK
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  - Essentials of marketing management
SN  - 9780078028786 (pbk. : alk. paper)
AV  - HF5415.13 .M37 2011
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -