TY  - BOOK
AU  - Edmund Jerome McCarthy
AU  - Perreault,William D.
TI  - Essentials of marketing: a marketing strategy planning approach
SN  - 0256127468
AV  - HF5415 .P45 2012
U1  - 658.8 20
PY  - 2012///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 503-528) and indexes
ER  -