TY  - BOOK
AU  - KUNG,Lucy
TI  - Strategic management in the media: from theory to practice 
SN  - 9781412903127 (hbk.)
AV  - P96.M34 K86 2008
U1  - 302.23068 22
PY  - 2008///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Mass media
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. [224]-239) and index
ER  -