The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly - SCOTT, David Meerman (Hoboken, N.J. : John Wiley & Sons, 2010)
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
Includes index.
Keywords: Internet marketing; Public relations