TY - BOOK AU - Evans,Liana TI - Social media marketing :strategies for engaging in Facebook, Twitter & other social media SN - 9780789742841 (pbk.) : AV - HF5415.1265 .E93 2010 U1 - 658.8/72 22 PY - 2010/// CY - Indianapolis, Ind. PB - Que KW - Internet marketing KW - Social media KW - Online social networks N1 - Includes index; The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture ER -