Designing and managing a research project : a business student's guide - Polonsky, Michael J.; Waller, David S. (Thousand Oaks, Calif. : Sage Publications, 2011)
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
Includes bibliographical references and index.
Keywords: Business -- Research -- Methodology