TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0495411175
AV  - HF5825 .M38 2009
PY  - 2009///
CY  - Boston, MA, USA
PB  - Thomson Learning
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. 303-304) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2007930096-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2007930096-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2007930096-t.html
ER  -