TY  - BOOK
AU  - Lambin,Jean-Jacques
TI  - Le marketing  strategique
T2  - McGraw-Hill marketing for professionals series
SN  - 0077077954 :
AV  - HF 5415 .13 .L33213 1993
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references (p. [503]-527) and indexes
ER  -