Managing electronic media : making, marketing, and moving digital content - Van Tassel, Joan M.; Poe-Howfield, Lisa. (Burlington, MA : Focal Press/Elsevier, 2010)
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
Includes bibliographical references and index.
Keywords: Mass media -- Management