TY - GEN AU - McKEE,Neill TI - Social mobilization $ social marketing in developing communities: Lessons for communicators SN - 9839054015 AV - RA 440.5.M34 -UND PY - 0000///Southbound CY - Malaysia PB - 1992 KW - Social marketing KW - Social change aspects KW - Health education KW - marketing KW - social aspects KW - Public health KW - developing countries KW - Marketing KW - Social aspects ER -