Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
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TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN: - 0761998101 (pbk.)
- 659.1Â 22
- HF5823Â .V49 2004
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| MARY IMMACULATE LIBRARY Open Shelf | HF5823 .V49 2004 (Browse shelf(Opens below)) | Available | 49654 | ||
| MARY IMMACULATE LIBRARY Open Shelf | HF5823 .V49 2004 (Browse shelf(Opens below)) | Available | 49653 | ||
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| HF 5823 .T273 2004 Effective advertising | HF 5823 .T273 2004 Effective advertising | HF5823 .V49 2004 Advertising basics! : | HF5823 .V49 2004 Advertising basics! : | HF 5823 .W34 2003 Advertising | HF5823.W7 Advertising | HF5825 .M38 2009 Copywriting for the electronic media : |
Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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