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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:
  • 0131875523 (alk. paper)
  • 9780131875524 (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .L5883 2007
Other classification:
  • 85.40
Online resources:
Item type: Book
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Holdings
Current library Call number Copy number Status Barcode
MARY IMMACULATE LIBRARY Reserved Section HF 5415.12 .L68 2007 (Browse shelf(Opens below)) 3 Available 49736
MARY IMMACULATE LIBRARY Open Shelf HF5415.13 .L5883 2007 (Browse shelf(Opens below)) Available 49524
MARY IMMACULATE LIBRARY Open Shelf HF5415.13 .L5883 2007 (Browse shelf(Opens below)) 2 Available 49523
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HF5415 .13 .K87 2003 Lateral Marketing HF5415 .13 .K87 2003 Lateral Marketing HF 5415 .13 .L33213 1993 Le marketing strategique: HF5415.13 .L5883 2007 Services marketing : HF5415.13 .L5883 2007 Services marketing : HF5415.13 .L5883 2007 Services marketing : HF5415.13 .M3447 1995 Marketing and entrepreneurship in SMEs :

Includes bibliographical references and indexes.

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