Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Material type:
TextPublication details: New Jersey: World Scientific, 2022.Edition: Ninth editionDescription: xvii, 665 pages : illustrations ; 29 cmISBN: - 9781944659790
- 9781944659820
- HF5415.13Â .L5883 2022
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HF5415.13 .L5883 2022 (Browse shelf(Opens below)) | Available | 84071 |
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| HF5415.13 .K67 2021 Principles of marketing / | HF5415.13 .K685 2022 Marketing management / | HF 5415 .13 .K87 2003 Lateral Marketing | HF5415.13 .L5883 2022 Services marketing : people, technology, strategy / | HF5415.13 .M35 2014 Building excellence in strategic procurement management | HF5415.13 .M35 2020 Marketing management : a cultural perspective / | HF5415.13.M36 M44 2005 Managing Marketing performance 2005-2006 / |
Includes bibliographical references and index.
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
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