Strategic management in the media: Lucy Küng. theory to practice/
Material type:
TextPublication details: London: Sage, 2024.Edition: 3rd edDescription: xvii, 262pISBN: - 9781529773699
- 9781529773705
- P96.M34 K86 2024
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Processing Center | P96.M34 K86 2024 (Browse shelf(Opens below)) | Not For Loan | 84033 | |
| MARY IMMACULATE LIBRARY Processing Center | P96.M34 K86 2024 (Browse shelf(Opens below)) | Not For Loan | 83862 |
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"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--
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