Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type:
TextPublication details: London: Sage, 2022.Edition: Second editionDescription: xvii, 454 pages : illustrations (chiefly color) ; 25 cmISBN: - 9781529742817
- 1529742811
- 9781529742800
- 1529742803
- HF5415.12Â .H35 2022
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HF5415.12 .H35 2022 (Browse shelf(Opens below)) | Available | 83997 |
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| HF5415.R334 1994 Marketing's role in economic development | HF 5415 .S6 2014 Marketing For Social Transformation / | HF 5415 .W58 1921 Market Analysis | HF5415.12 .H35 2022 Digital marketing : strategic planning & integration / | HF5415 .12 .R47 2021 Research perspectives on social media influencers and brand communication / | HF5415.12 .R66 2014 Audience : | HF5415.12 .R66 2014 Audience : |
Originally published: 2019.
Includes bibliographical references and index.
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
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