Consumer behavior : building marketing strategy / David Mothersbaugh, University of Alabama, Susan Bardi Kleiser, Texas Christian University, Delbert Hawkins, University of Oregon.
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TextPublication details: New York: McGrawHill, 2024.Edition: Fifteenth EditionDescription: xxiii, 824pISBN: - 978126614762
- HF5415.33.U6Â H38 2024
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| HF5415.13 .M35 2020 Marketing management : a cultural perspective / | HF5415.13.M36 M44 2005 Managing Marketing performance 2005-2006 / | HF5415.3 .T945 2011 The daily you : | HF5415.33.U6 H38 2024 Consumer behavior : building marketing strategy / | HF5415.5 .B88 2019 Customer relationship management : concepts and technologies / | HF5415.5 .C475 2011 Open services innovation : | HF5415.5 .E894 2012 Customer service management training 101 : |
Revised edition of the authors' Consumer behavior, [2020]
Includes index.
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
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