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Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: x, 182 p. ; 25 cmISBN:
  • 9780749455071
  • 0749455071
Subject(s): DDC classification:
  • 659.20285/4678 22
LOC classification:
  • HM1221 .B765 2009
Online resources:
Contents:
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
Item type: Book
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Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HM1221 .B765 2009 (Browse shelf(Opens below)) Available 68017

Includes index.

Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.

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