Media monoliths : how great media brands thrive and survive / Mark Tungate.

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TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: viii, 261 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	P96.E25 T86 2004 (Browse shelf(Opens below))	Available	60879

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Previous	P96.E25 H47 2002 Manufacturing consent :	P96.E25M6 2009 The political economy of communication	P96.E25P531989 Media economics: Concepts and issues	P96.E25 T86 2004 Media monoliths :	P96.E25W4 2004 Who owns the media?: global trends and local resistances	P96.E252 U625 1990 The media monopoly /	P96.E252008 The political economy of media enduring issues, emerging dilemmas	Next

Includes bibliographical references (p. [250]-251) and index.

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