Tangaza University Library
Image from Google Jackets

Media research methods :understanding metric and interpretive approaches / James A. Anderson.

By: Material type: TextTextPublication details: Los Angeles, Calif. : SAGE Publications, c2012.Description: xxi, 438 p. : ill. ; 24 cmISBN:
  • 9781412999564 (pbk.)
  • 1412999561 (pbk.)
Subject(s): DDC classification:
  • 302.2301 22
LOC classification:
  • P91.3 .A58 2012
Contents:
Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf P91.3 .A58 2012 (Browse shelf(Opens below)) Available 57410

Includes bibliographical references (p. 418-426) and index.

Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.

There are no comments on this title.

to post a comment.
Share
© Tangaza University Library, Langata South Road P.O Box 15055 00509 Nairobi Kenya
Tel: 0722 204 724 Fax: +254 20 8890018