Applied communication research methods : (Record no. 203564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03139cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23193274 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241014112251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230620s2024 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023026854 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032328065 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032288819 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781003316831 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBSOR |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | LBSOR |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .B69 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2072/1 |
| Edition number | 23/eng/20230816 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyle, Michael P., |
| Dates associated with a name | 1975- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Applied communication research methods : |
| Remainder of title | getting started as a researcher / |
| Statement of responsibility, etc | Michael P. Boyle and Mike Schmierbach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 316 pages ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Sampling -- Effective measurement -- Validity -- Studying people quantitatively -- Studying people qualitatively -- Analyzing texts and other artifacts -- Reliability and subjectivity -- Descriptive statistics -- Estimation and inference -- Bivariate and multivariate statistics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schmierbach, Mike, |
| Dates associated with a name | 1976- |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Boyle, Michael P., 1975- |
| Title | Applied communication research methods |
| Edition | Third edition. |
| Place, publisher, and date of publication | New York, NY : Routledge, 2024 |
| International Standard Book Number | 9781003316831 |
| Record control number | (DLC) 2023026855 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MARY IMMACULATE LIBRARY | MARY IMMACULATE LIBRARY | Research Section | 14/10/2024 | P91.3 .B69 2024 | 83863 | 18/02/2025 | 14/10/2024 | Book | RES |