Tangaza University Library

Media and communication research methods / (Record no. 203470)

MARC details
000 -LEADER
fixed length control field 02213cam a2200277 i 4500
001 - CONTROL NUMBER
control field 20699511
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181001s2020 caua b 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018040418
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544371740
040 ## - CATALOGING SOURCE
Original cataloging agency LBSOR/DLC
Language of cataloging eng
Transcribing agency LBSOR
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P91.3
Item number .B38 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berger, Arthur Asa,
Dates associated with a name 1933-
Relator term author.
245 10 - TITLE STATEMENT
Title Media and communication research methods /
Statement of responsibility, etc Arthur Asa Berger.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks:
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 463 pages :
Other physical details illustrations ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 441-450) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
520 ## - SUMMARY, ETC.
Summary, etc "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
General subdivision Research
-- Methodology.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Library of Congress Classification     MARY IMMACULATE LIBRARY MARY IMMACULATE LIBRARY Open Shelf 20/08/2024 1 P91.3 .B38 2020 83833 22/11/2024 15/10/2024 20/08/2024 Book

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