Tangaza University Library

Public relations ethics : (Record no. 202154)

MARC details
000 -LEADER
fixed length control field 02542cam a22003258i 4500
001 - CONTROL NUMBER
control field 21656142
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200807s2021 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020036212
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367620172
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367612276
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781003107491
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .M64 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morris, Trevor,
Relator term author.
245 10 - TITLE STATEMENT
Title Public relations ethics :
Remainder of title the real-world guide /
Statement of responsibility, etc Trevor Morris and Simon Goldsworthy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2021
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2103
300 ## - PHYSICAL DESCRIPTION
Extent xi, 237p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Management Ethics -- The Ethical Future -- Conclusion--and Our Ethical Checklist.
520 ## - SUMMARY, ETC.
Summary, etc "This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate key ethical issues and ground them in reality, all with an international frame of reference. The book incorporates interviews with industry practitioners, frequently offering dueling perspectives, as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that professionals face. The book is ideal at the undergraduate, postgraduate, and continuing education level as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations personnel
General subdivision Professional ethics.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Goldsworthy, Simon,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading Morris, Trevor.
Title Public relations ethics
Place, publisher, and date of publication New York, NY : Routledge, 2021.
International Standard Book Number 9781003107491
Record control number (DLC) 2020036213
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan MARY IMMACULATE LIBRARY MARY IMMACULATE LIBRARY Processing Center 23/05/2023   HD59 .M64 2021 81176 23/05/2023 23/05/2023 Book

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