Portfolio building activities in social media : (Record no. 201996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02437cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22010781 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230508092131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210416s2022 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021012620 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781071828038 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781071828052 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBSOR/DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .F735 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.20285/4678 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Freberg, Karen June, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Portfolio building activities in social media : |
| Remainder of title | exercises in strategic communication / |
| Statement of responsibility, etc | Karen Freberg, University of Louisville. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Second edition]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles: |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 141 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to social media : an art and science -- Ethical and legal fundamentals of social media -- Personal and professional branding for social media -- Diversity and inclusion in social media -- Industry qualifications and roles in social media -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Influencer marketing -- Paid media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing and curating content (strategies, tactics, and key messages) -- Measurement, evaluation, budget and calendar considerations for social media -- How social media is applied : exploring different specializations + case studies I -- How social media is applied : exploring different specializations + case studies II -- What does the social media world have that is new? |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet in publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet in public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MARY IMMACULATE LIBRARY | MARY IMMACULATE LIBRARY | Open Shelf | 09/05/2023 | HF5415.13 .F735 2022 | 80971 | 13/06/2024 | 08/05/2023 | Book |