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Advertising media planning

KELLEY, Larry D.

Advertising media planning a brand management approach Larry D. Kelley Donald W. Jugenheimer - New Delhi Prentice-Hall Of India Private Limited 2004

Tangaza

ISBN: 81-203-2529-X

Subjects--Topical Terms:
Advertising media planning
Brand name products
Marketing

LC Class. No.: HF 5826 .5 .K45 2004

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