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Research methods in mass communication /

Research methods in mass communication / edited by Guido H. Stempel III & Bruce H. Westley. - Englewood Cliffs, N.J. : Prentice-Hall, c1981. - viii, 405 p. : graphs ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0137742401

LCCN: 80039609

Subjects--Topical Terms:
Communication--Research--Methodology.
Mass media--Research--Methodology.

LC Class. No.: P91 / .R43

Dewey Class. No.: 302.2/3

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